Proposed changes to the free-to-air TV code of practice will most likely lead to a significant increase in alcohol and gambling advertising during prime time family viewing. This would mean that violence, sexual content, advertisements for alcohol, gambling and M-rated movies and DVDs could be screened during earlier time slots.
Potential changes to Free TV’s code of practice include allowing M-rated programming to be screened from 7.30 pm, allowing MA15+ programs to be screened from 8.30 pm, absorbing the AV (adult violence) classification into MA and eliminating the G rating by introducing a PG rating across all channels all day.