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Kids watching TV. Photo by Michael Cramer. License: https://creativecommons.org/licenses/by-nc/2.0/
TV standards set to sink unless parents speak up. Photo: Michael Cramer

Alcohol, gambling advertising set to increase during prime time family viewing

Proposed changes to the free-to-air TV code of practice will most likely lead to a significant increase in alcohol and gambling advertising during prime time family viewing. This would mean that violence, sexual content, advertisements for alcohol, gambling and M-rated movies and DVDs could be screened during earlier time slots.

Potential changes to Free TV’s code of practice include allowing M-rated programming to be screened from 7.30 pm, allowing MA15+ programs to be screened from 8.30 pm, absorbing the AV (adult violence) classification into MA and eliminating the G rating by introducing a PG rating across all channels all day.

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